De-Scottishify

De-Scottishify
To distance a brand from its Scottish origins.

“The boss of a Harris Tweed manufacturer denied the firm was ‘de-Scottishifying’ amid fears of a U.S. backlash over the release of Lockerbie bomber,” the BBC reported recently:

Harris Tweed Hebrides’ creative director Mark Hogarth was quoted in newspapers saying the company was no longer promoting itself as Scottish. …
He reportedly said: “We have been getting a lot of feedback and we have had to de-Scottishify the image of the brand. If he had not been released we would not have altered anything.”
However, the Harris Tweed Hebrides chief executive [Ian Mackenzie] said Mr Hogarth worked part-time for the company on the fashion side of the business and was good at what he did, but was not a spokesman for the firm.
The company’s chairman, Brian Wilson, insisted Hogarth had been “misrepresented” and stressed:
“To talk about de-Scottishifying or dropping Scotland is complete and utter nonsense and is really quite dangerous nonsense.”


Dictionary of unconsidered lexicographical trifles. 2014.

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Look at other dictionaries:

  • de-Scottishify — v. To rebrand a product or company to play down or remove its Scottish connotations. de Scottishifying pp. de Scottishification n. Example Citations: Harris Tweed Hebrides said it had to de Scottishify the product after feedback showed that sales …   New words

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  • brandalism — (BRAN.duh.liz.um) n. The defacement of public buildings and spaces by corporate ads, logos, and other forms of branding (brand + vandalism). Example Citation: Brandalism [is] the creeping corporatisation of schools, libraries and other public… …   New words

  • de-elect — v. To recall or otherwise remove from office an elected official. Also: deelect. de election n. Example Citations: Locally, there has been an ongoing protest campaign to force Emerson to resign and to run again in a byelection, this time as a… …   New words

  • de-orbit — v. To force a satellite or space vehicle out of its orbit and into the atmosphere for reentry to Earth. Example Citation: Space station Mir s expected incineration in a controlled de orbit over the South Pacific on Friday is a fitting demise for… …   New words

  • Schotten Preise — “Scottish prices” – a term used in Germany to denote cheap prices. Some Scottish politicians have had enough of their countrymen being stereotyped as mean – according to The Telegraph’s Scottish Political Editor, Simon Johnson: German companies… …   Dictionary of unconsidered lexicographical trifles

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